They say imitation is the sincerest form of flattery.
But we believe that originality is the better way to go.

Made Different

Made
Different

Don’t follow,
Don’t fall in,
Tell a different story,
Head for somewhere new.

21 years ago we had a different idea. An idea big enough to challenge an outdoor clothing industry dominated by companies using plastic and synthetics, with a new, different, and sustainable way of thinking, doing and making.

Our idea was to harness the incredible power of natural fibers to make simple, beautiful, high quality clothing.

We set out to do it with the determination to run our company and make our clothes with care and integrity in every part of the process — from sheep to finished shirt.

This different way of thinking still drives our business today and runs through every stitch and fiber of every product we make.

It’s all about growing a fiber that takes 12 months with the right tensile strength, fiber quality and characteristics.”

Steve Satterhwaite
Muller Station

Meet our Growers
Natalie wears:
Siren Bra

Icebreaker has maintained its transparency by developing a business based on close, long term relationships.

Tom Liu, Quality Control
7 Year’s Service, Venitra

We enjoy a mutual trust with Icebreaker. The relationship is more than only the supplier and buyer, we’re a family.”

Karen Chen
Shanghai Challenge

Our Supply Chain

SUSTAINABILITY ISN’T JUST A FEATURE OF OUR PRODUCTS, IT’S IN THE VALUES AND DESIGN OF OUR BUSINESS.

Read our transparency report
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